LOS ANGELES: The Academy of Motion Picture Arts and Sciences wants film studios to cut the flood of mail they send to Academy members to promote their movies during the annual marketing push that leads up to the Oscars.
"We're asking the companies to use e-mail as much as possible," said Ric Robertson, the Academy's executive administrator. "Part of it is being conservation-minded, and part of it is a reaction to our members who complain about the deluge of mail they receive every day."
Under new rules first disclosed Monday, the Academy will no longer permit movie studios to mail sound recordings, music videos or sheet music of film scores or soundtracks to Oscar voters.
The Academy is also asking film studios to give members the opportunity to opt out from receiving mailings.
Robertson said Academy members can see all the eligible movies and perform their voting duties without relying on the materials the studios send out every fall and winter before the Oscars.
In general, the new rules limit studios to sending Academy members copies of films for home viewing, screenplays and information on public screenings.
Source : http://www.iht.com/articles/ap/2007/08/07/arts/NA-A-E-MOV-US-Oscars-Marketing.php
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