THE Edinburgh International Film Festival (EIFF) will be staged in June next year in a dramatic break from the traditional August arts showcase. Organisers say the move away from a crowded month of festivals in Edinburgh will give the film gala room to grow and fit better in the international cinema festival calendar.
The new date from 18 to 29 June next year will see Edinburgh falling just after Cannes and well before the London Film Festival in September.
But it could also redefine it as a festival for discovering new films and directors, instead of trying to rival the red carpets and glitz of London.
The EIFF was founded in post-war Britain soon after the Edinburgh International Festival, to promote film as an art form. It has struggled to keep its profile high against the ever-growing Fringe and the Edinburgh International Book Festival, as well as new international film rivals.
"Edinburgh festivals are not just for August," said chairman John McCormick. "All the evidence pointed to a move to June being in the best interests of the festival."
Staff cited calls from sponsors and film distributors who wanted more media coverage for films they brought to the festival, rather than the publicity being eclipsed by the other August events. The sheer pressure on hotel rooms and venues was also cited as a problem for some of the 1,200 film industry figures who come to the city.
The debate over the film festival's dates has run for 20 years. The final decision, backed by the new director Hannah McGill, followed a consultation exercise that made the case for the EIFF being "the only show in town".
Fellow festival organisers lent their support to the move yesterday, as did the Scottish Executive, City of Edinburgh Council and the EIFF's patron, Sir Sean Connery.
"Changing the dates will create space for a modern, forward-thinking event that offers higher status and an individual identity to film culture," Sir Sean said.
But there were dissenting voices. The film writer and festival director, Richard Mowe, said removing the EIFF from the "cultural hotbed" of August would impact on all the festivals and was a move imposed by "bureaucrats and strategists".
"The atmosphere and allure of Edinburgh in June does not have the same appeal and the EIFF becomes just another festival on the international circuit," he said.
Others voiced concerns over whether the festival could stand on its own feet without the pull of all the festivals to bring audiences, big films and celebrities. The director Brian de Palma, for example, went to the opera as well when he visited last year.
There was also speculation about whether the Edinburgh International Television Festival, founded in 1976, could follow the film festival's lead.
Traditionally, Edinburgh has brought films at Cannes, but the closer timing means more films could come from the earlier Berlin and Sundance festivals.
Variety magazine's film critic, Leslie Felperin, said: "It's an interesting move. The festival has both benefited and suffered from being part of the larger festival.
I will be interested to see if Hannah manages to secure things from Cannes. One of the big attractions of Edinburgh is coming to see the big names in Cannes and it might make it very tight for their timings."
Ms McGill said: "June will give us the breathing space to expand and create our own distinctive identity. It is a chance to relaunch, re-articulate our mission as a festival of discussion and discovery." The festival was not "abandoning" August and would keep collaborating with other festivals.
The Edinburgh International Festival managing director, Joanna Baker, said: "It's a very brave decision, a very bold decision, absolutely in the interest of the festivals." There were already talks between the two festivals about films with live music, she said.
Former director of the film festival, Jim Hickey, said the change would settle the "pulling and pushing" over whether Edinburgh was a "red carpet" festival.
"It's trying to do what Edinburgh does best, which is make discoveries, be the maverick festival. It's going to reduce the red carpet glamour."
Source : http://living.scotsman.com/film.cfm?id=1241352007
